“Plans are nothing—

Planning is everything. . .”

—Dwight D. Eisenhower

“This is your race—

Run it well. . .”

—Jeff Goins

“The best way to find out—

If you can trust somebody—

Is to trust them. . .”

—Ernest Hemingway

“Your big idea is not clear—

Until you can clearly talk about it. . .”

—Jeff Goins

“Don’t ever give up—

Don’t quit—

Don’t stop believing in yourself. . .”

—Jane Porter

“Accept the challenges—

So that you can feel the exhilaration of victory. . .”

—George S. Patton

“Do what you can—

With what you have—

And you’re halfway there. . .”

—Theodore Roosevelt

“Some things are up to us—

And some things are not up to us. . .”

—Epictetus

“Ever tried—Ever failed—

No matter.

Try again—Fail again—

Fail better. . .”

—Samuel Beckett

“Repurpose failure—

For success. . .”

—Derek Doepker